As part of her university studies at Central Saint Martins in London, designer YiYing came up with the inspiring idea to create the world of Noodoll! Original, funny and unbelievably soft, the Noodoll characters really are colourful and so quirky!  Often described as little monsters, their round oversize bodies, little ears and sweet features make Noodoll an adorable gift idea for children and adults alike.

In the family of fun and mischievous characters there are bears, rabbits, clouds and even a little squirrel to discover.  Each toy bear has his own distinctive features!

From England